There are certain foods that people become super obsessed with. One of them is yogurt. People love yogurt. Maybe it’s because this creamy, spoonable snack is somewhat similar to ice cream, but still considered a health food. Maybe it’s because it comes in tons of delicious flavors. Perhaps it’s because there is is in infinite amount of yogurt toppings, peanut butter, jam, granola, and fresh fruit are all examples.

Within the past 30 or so years, yogurt has gone through something of a golden age here in the United States. It started with just regular old yogurt, then low and non-fat varieties were produced, then speciality kids yogurts like “Trix” and “go-gurt” came to be. The Greek yogurt phenomenon swept the United States beginning at the start of the 21st century, and frozen yogurt bars began popping up around the same time. Non-dairy yogurts were made with soy and coconut and almond milk, and now, even the shelves at our very own WeShop are chock full of organic yogurts, full fat yogurts, low-fat yogurts, non-fat yogurts, Greek yogurts, Australian yogurts, Icelandic yogurts, Mediterranean yogurts…the list goes on and on.

In addition to the yogurts located in the refridgerated section, frozen yogurts are sweeping the nation. Within the past year, Greek frozen yogurt has made a particularly gigantic boom. I first noticed it last March, when I found a pint of Ben & Jerry’s Raspberry Chocolate Chunk Greek Frozen Yogurt in the freezer of Neon Deli. It was love at first bite. The texture was slightly tart, with the creamy, thick consistency for which Greek yogurt is known and loved. As always Ben and Jerry did an excellent job with their flavor choices as well. (sidenote: Are Ben and Jerry still alive? Were they even real people?)

Since I first saw Greek frozen yogurt on the shelves, it seems like every yogurt, ice cream, diet, and Greek food making company has leapt on the Greek frozen yogurt market. Last time I was at Price Chopper, I saw a Yoplait Greek Frozen Yogurt, an Oikos version, a Ciao Bellla version, a Turky Hill version, a Healthy Choice version, a Stonyfield version….okay you get the point.

Today, as I embarked on my weekly perusal of WeShop, I noticed a new kind of frozen Greek yogurt in the freezer section: Bene Vita. It was in a clean little white, single-serve container with a picture of Santorini, Greece on the front, and it came in three flavors: “Wildberry”, “Strawberry”, and “Honey Cinnamon”.

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Full of apprehension and excitement, I grabbed the “Wildberry” flavor from the shelf and bought it. Upon holding the container in my hand, one of my first observations was how hard the yogurt seemed. “Is this going to be impossible to scoop?” I asked myself. Seconds later, I realized that despite the way it looked, it was actually quite a good temperature, texture, and consistency. My cheap plastic spoon was able to scoop up a reasonable chunk.

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The yogurt was a light, fairly natural looking purple, with visible seeds generously distributed throughout. It was appropriately creamy, with an authentic, Greek yogurt consistency. A one cup serving was only 250 calories, which seemed much more reasonable than Ben and Jerry’s 200 calorie half cup servings. The yogurt had a pleasant, berry-like flavor, but the after-taste was slightly unfortunate. It tasted kind of soapy and medicine-like. Additionally, unlike the Ben and Jerry’s Greek yogurt, which is largely successful because of the textural elements added by other toppings, Bene Vita rested exclusively on it’s yogurt base, and without any texture complements in sight, it got a bit boring to eat.

After conducting some research, I realized that Bene Vita is actually a sector of the Hershey’s ice cream company. Hershey’s provides the hard ice cream at the Usdan marketplace, as well as a several pint-sized containers sold at WeShop. It’s cheaper than Ben and Jerry’s, and definitely not as delicious. Also, just for the record, Bene Vita is NOT grammatically correct Italian. Also, it is DEFINITELY not Greek.

So should you buy this product? If you’re looking for a lower calorie substitute for ice cream, and you’re a lover of Greek yogurt/frozen yogurt/just yogurt and general, go for it! But for more discerning frozen treat critics, it’s probably not worth your time.

Have you tried Bene Vita Greek yogurt? What did you think?

-Ari